UNITED STATES HOLIDAYS & TRADITIONS

Black Friday in America2028

Day After Thanksgiving • The Holiday Season Kickoff

Also known as Day After Thanksgiving, Green Friday, or National Day of Listening

The Friday following Thanksgiving signals the festive kickoff of America's holiday season,blending lively shopping traditions, joyful gatherings over leftovers, and peaceful outdoor adventures.

“Gratitude turns what we have into enough, and the holiday season invites us to share that abundance with those we love.”
— American Holiday Saying
Holiday Date Friday, November 24, 2028
State Holiday / Observance
Day After Thanksgiving
Holiday Weekend 4-Day WeekendSeamless 4-day Thanksgiving holiday weekend
Holiday Kickoff Festive Spirit

The Origins & Evolution of Black Friday

Black Friday originated in the 1950s with Philadelphia police describing heavy post-Thanksgiving traffic, later embraced by retailers to signify moving 'into the black' profitability.

Today, it serves as the festive gateway to winter—celebrated with holiday shopping, outdoor trail walks, decking home halls, and gathering for family leftover feasts.

From Philadelphia streets to a nationwide celebration of the season.
Vintage storefronts, holiday shopping, and festive cheer

The Journey of Black Friday

How a local traffic term evolved into a beloved American holiday tradition.

Evolution of a cultural phenomenon
1951

Early Factory Absences

Trade journals note factory workers taking the day after Thanksgiving as an informal holiday, creating a four-day weekend.

1961

Philadelphia Traffic Moniker

Philadelphia police and transit authorities popularize 'Black Friday' to describe downtown traffic jams and massive pedestrian crowds.

1981

The 'In the Black' Rebrand

Retailers reframe the name as an accounting triumph: shifting store ledgers from red debt to black annual profit.

2005

Birth of Cyber Monday

The National Retail Federation coins 'Cyber Monday', expanding the post-holiday shopping phenomenon into digital commerce.

2015

The #OptOutside Movement

Outdoor retailers and state park systems launch campaigns encouraging millions to spend the day exploring nature instead of malls.

How Black Friday is Observed

From holiday market shopping to scenic outdoor trails and fireside family gatherings.

Holiday Retail & Festive Markets

Holiday Retail & Festive Markets

Shoppers explore downtown boutiques, artisan holiday markets, and retail centers to launch their seasonal gift giving.

#OptOutside & Nature Trails

#OptOutside & Nature Trails

Millions of Americans choose fresh air and exercise over indoor shopping, visiting parks, lakes, and nature preserves for peaceful hikes.

Decking the Halls & Holiday Lights

Decking the Halls & Holiday Lights

Families spend the relaxed Friday afternoon putting up Christmas trees, hanging twinkling outdoor lights, and stringing garlands.

Thanksgiving Leftovers Feast

Thanksgiving Leftovers Feast

Kitchens come alive with creative culinary reinventions: turkey cranberry melts, wild rice soups, and lingering slices of pie.

Things to Do on Black Friday

Creative ways to spend your day after Thanksgiving with family, outdoors, or supporting local artisans.

Make the most of the long weekend See more ideas
Support neighborhood independent shops
Take a peaceful lakeside trail walk
Put up holiday trees and porch lights
Cook homemade turkey leftover soup
Gather for board games & cozy movies

Did You Know? Black Friday Facts

The surprising history, statistics, and traditions behind the day.

Origins & cultural milestones

The Police Traffic Origin

The phrase 'Black Friday' was first coined by Philadelphia traffic police in the 1960s to describe massive post-Thanksgiving pedestrian and vehicular gridlock.

Official State Holiday in 20+ States

While not a federal holiday, the Day After Thanksgiving is an official paid state holiday for government employees in over twenty U.S. states.

The Birth of Cyber Monday

The term Cyber Monday was coined in 2005 by the National Retail Federation after noticing a recurring surge in online shopping on the Monday following Thanksgiving.

The #OptOutside Movement

Launched in 2015, the #OptOutside campaign closes stores on Black Friday and pays employees to spend the day outdoors in nature with their families.

Frequently Asked Questions

Everything you need to know about Black Friday, state holiday status, and traditions.

Need to know

Related holidays in the United States

Explore other major American national holidays and seasonal observances.

View all US holidays →
An unhandled error has occurred. Reload 🗙